How Lisa Druxman Became an Entrepreneur
FIT4MOM x Lisa Druxman x Jessica Maurer
Lisa Druxman, the founder of FIT4MOM, didn't set out to be a mompreneur. She simply needed a solution to a problem she was facing as a new mother.
"I had so many questions about being a mom," Lisa recalls. "I was overwhelmed with information about nursing, sleeping, and figuring out what to do when I went back to work."
During her maternity leave, Lisa, who had a background in the fitness industry, realized there was a gap in the market for prenatal and postnatal fitness programs. She decided to create a class that would allow new mothers to stay active while bonding with their babies.
"Stroller Strides was born out of my own need and desire to help other moms," Lisa explains. "It's a community and village for moms, and it helps moms nourish and strengthen their bodies."
A Mompreneur’s Journey
Starting a business while raising a young child wasn't without its challenges. "I remember my first instructor meeting," Lisa says. "I nursed my baby while leading the meeting. That was (and is) the beauty of the business. I created a career that blended work with life, instead of work versus life."
Lisa's dedication and hard work quickly paid off. In her first year, she opened 12 Stroller Strides locations in San Diego. Word of mouth spread, and soon, women from all over the country were inquiring about starting their own classes.
Realizing the growth potential, Lisa decided to franchise FIT4MOM. "I had a very repeatable model," she explains. "I could share my operations manuals, instructor trainings, templates, and more."
Despite facing skepticism from consultants who doubted the viability of a mom-run franchise, Lisa remained determined. "I believe we are succeeding because we are moms, not despite it," she says.
Over the years, FIT4MOM has expanded its offerings to include programs for all ages and stages of motherhood. The company's mission is to help moms become healthier and happier.
A Legacy of Empowerment
FIT4MOM has not only provided fitness programs but also created a supportive community for mothers. "I love the incredible impact our programs have on moms," Lisa says. I also love that we create thousands of instructor and franchise opportunities around the country."
Lisa's dedication to empowering mothers is evident in the stories of her franchisees. Many have found fulfilling careers while staying at home with their children. "Our franchisees are accountants, attorneys, artists, and teachers," Lisa says. "For most of these women, they realized that their career no longer suited the lifestyle that they wanted to live."
Looking back on her journey, Lisa has learned valuable lessons about balancing motherhood and entrepreneurship. "It's about finding a way to make it work for you," she says. "Don't be afraid to ask for help and surround yourself with a supportive community."
FIT4MOM® is honored to be named to the Top Low-Cost Franchise List from Entrepreneur Magazine for 2024. This honor is a testament to our company’s unique business and the opportunity we provide moms to successfully and seamlessly combine entrepreneurship with the demands of motherhood.
If you want to become an entrepreneur and own a local business, we invite you to learn more about our franchise opportunities. Created by moms for moms, FIT4MOM is more than just a workout. We are a village of moms who build connections, empowerment, and strength in motherhood nationwide. Join our village of Franchise owners and create a community for moms in your neighborhood while building a successful business with your kids by your side.
Moms need a village, and it starts with you.
