FIT4MOM x Kelly Starkey
Motherhood can be beautiful…and isolating. When you’re juggling nap schedules, missing your pre-baby routines, and living in a new city without a single mom friend nearby, finding your people feels like an impossible task.
That’s exactly where Kelly, wife to Bill and mom to Victoria, Camille, Patrick, and owner of FIT4MOM Orlando, found herself. But instead of waiting for her village to appear, she decided to create it.
Kelly first discovered FIT4MOM in 2019, shortly after her first daughter was born. “I was wildly unprepared for my first class and almost didn’t show up,” she laughs. “But I’m so glad I did.”
That one decision changed everything. She joined FIT4MOM Tampa Bay, where she found the balance, joy, and community she didn’t know she was missing. What started as a way to get active quickly became her safe space: a place filled with mom friends, laughter, and sanity during the uncertainty of the COVID years.
In 2021, Kelly’s family relocated to Orlando for her husband’s job. Suddenly, she was back at square one. No mom friends, no familiar faces, and no FIT4MOM nearby.
“When I realized there wasn’t a FIT4MOM franchise in Orlando, I knew that had to change,” she says. “I wanted to create the village I was searching for. A place where other moms like me could find connection, support, and strength.”
And just like that, FIT4MOM Orlando was born.
Kelly’s driving force is simple but powerful: community.
“Motherhood is hard and can be so isolating without support,” she says. “Orlando is a city full of transplants. People who’ve moved away from family and don’t have a built-in village. I want FIT4MOM to be that family. The people you celebrate milestones with, vent to, and lean on when life gets hard.”
For Kelly, it’s not just about workouts. It’s about creating a space where moms feel seen, valued, and understood.
“The best business advice I’ve received,” Kelly says, “is to show moms that we’re so much more than fitness.”
Yes, the workouts are amazing. But what makes FIT4MOM special is everything that happens before and after class: the stroller chats, the shared snacks, the toddler playdates, the tears and laughter that come when you realize you’re not doing this motherhood thing alone.
“We’re a one-stop shop for moms looking for something fulfilling, meaningful, and life-changing,” she says. “And the beauty is, this is truly a home-based franchise. I’ve built something powerful while still being present for my kids.”
For moms who dream of a stay-at-home mom job that combines purpose, flexibility, and community, FIT4MOM offers one of the most rewarding paths. And, it’s one of the most low-cost franchise opportunities available for women.
When asked why she chose FIT4MOM over a traditional 9-to-5, Kelly doesn’t hesitate.
“I love the flexibility this business gives me,” she says. “I can go on field trips, volunteer at my kids’ schools, or take a vacation without asking for time off. I don’t have to scramble for childcare when someone’s sick. I can make my own schedule and still make an impact.”
That balance of family first, purpose always, is the heartbeat of every FIT4MOM franchise.
For Kelly, the best part of ownership isn’t the business growth or even the fitness results; it’s the human connection.
“Seeing the impact FIT4MOM has on moms in our village… the friendships, the babies' bonding, the smiles and hugs, makes everything worth it,” she says. “What we’ve created here has changed lives forever.”
She also lights up when talking about her diverse community. “Our village is full of incredible women from all different backgrounds and lifestyles who might never have met otherwise. But now they’re part of something bigger than themselves.”
To any mom who’s craving purpose, flexibility, and connection, Kelly has simple advice:
“Do it. You have the opportunity to build something great! To create meaningful connections, help women feel strong and confident, and build a schedule that works for your family.”
Because at the end of the day, FIT4MOM isn’t just about owning a business. It’s about owning your purpose and creating the village every mom deserves.
If you’d like to learn more about FIT4MOM programs, or explore what it could look like to be part of a village like theirs, click the button below.
Whether you show up as a member or someday step into leadership, one thing is certain:
You won’t walk alone.
