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FIT4MOM and Antiracism

To our FIT4MOM community, partners and clients,

Now more than ever, we must speak up and communicate where we stand as a company.

We forbid any affiliation with racism, discrimination, harassment, or intimidation at FIT4MOM.

We stand in solidarity with the Black community. We stand united with all mothers, everywhere. We strongly believe Black Lives Matter.

As a company that values love and inclusivity, we take a stand to support and welcome all moms (including those who have fostered or adopted), regardless of disabilities, gender identity (including those identifying as transgender), religion, sex, socioeconomic, maritial status, and ethnic backgrounds.

We know that real, meaningful change comes through action, and we are committing to listening, learning, and educating our franchisees, instructors, and communities nationwide on ways we can do better.

Within FIT4MOM we have taken the Anti-racist Small Business Pledge and we are taking the uncomfortable step of looking at our own operations for practices or policies that perpetuate bias, whether in our workplace or in the communities we serve. We must reject discrimination and any action that denies equal justice for all.

We have begun important work with our Diversity Committee leading company-wide dialogues about race, inclusion, and education at every level of the company, from marketing and onboarding to training for staff and franchisees.

We've also made strides to include more diverse representation of models in our marketing and retail photo + video shoots and recently worked with two diversity, equity, and inclusion (DEI) consultants to work with us and educate our employees, franchisees and instructors. We've started a diversity forum on our internal social network and provided resources for instructors and franchisees on diversity, equality and inclusion. Lastly, we have hired a full time DEI Manager who will manage a company wide diversity report that will quantify DEI initiatives within areas of talent (recruitment/retention/succession), continued education, BIPOC Franchisee/Instructor outreach, financial support of BIPOC businesses, and areas where we need to improve.

To support Black maternal health, FIT4MOM created a United in Motherhood shirt to show solidarity and we're donating 100% of proceeds to Black Mamas Matter Alliance; along with a Unity Tote to support the Black Women's Health Imperative.

In addition, we'd like to share some powerful resources you can use to educate yourselves and talk to your children because we believe that each day presents an opportunity to raise our children to be kind and help shape a better, more inclusive world.


Listen + Learn

  • The New York Times podcast 1619 is a great place to start learning about the beginnings of slavery in America.




  • The Conscious Kid: Parenting and Education through a Critical Race Lens.
  • HereWeeRead: Helping parents find diverse books, educational products, and raise curious kids.
  • Watch CNN and Sesame Street Town Hall on Racism with your family: Atlanta Mayor Keisha Lance Bottoms takes questions along with CNN's Van Jones and Erica Hill about how to combat racism and shares a message with kids about how to make a change.


  • Black Mamas Matter Alliance - The Black Mamas Matter Alliance advocates drives research, builds power, and shifts culture for Black maternal health, rights, and justice.
  • The Black Women's Health Imperative - a national organization dedicated to improving the health and wellness of Black women and girls in the U.S. - physically, emotionally, and financially.

Let's unite to show solidarity, speak up, and take action. Your voice matters, your awareness matters, and your courage can make a difference.

Thank you for being a part of our community. We will continue to use our voice to partake in meaningful conversations, stand up for unity in motherhood + humankind, to educate ourselves and evolve as a company.


Lisa Druxman, Founder + CEO