FIT4MOM Baby Registry Must-Haves 2023
FIT4MOM x Jess Kilbane
If there's one thing we can all agree on, it's that it feels like babies need ALL of the things! Whether you're trying to conceive, currently expecting, or you've already started growing your family, trying to sort through what you *actually* need versus what everyone *says* you need can be overwhelming (to say the least). It's our mission to help and support you throughout motherhood, so we're here to take one thing off your already full plate! We've compiled our favorite items for both first-time mamas and seasoned vets alike. Send this list to anyone who might need baby registry suggestions or use it to build your own—because trust us, Mama, this list contains the best of the best!
You didn't think we skimped on the giveaway part, did you, Mama? (wink, wink) Of course not! This year, we've partnered with some of our favorite brands to give away an epic prize pack to one lucky mama! The giveaway runs from July 10-16th, so stay tuned to your email and our Instagram page for updates and reminders to enter.
Pro Tip: look for *Featured Giveaway Partner* next to the brands participating in this giveaway!
The Baby Dream Machine™ is a sleep expert recommended device that promotes healthy sleep habits in children of all ages!
Why we love it: Not only does it boast a 96% Sleep Improvement Rate, this 5-in-1 device combines a Night Light, Sound Machine (with Pink Noise), 400mL Volume Cool-Mist Humidifier with a 12-hour run time, Red Light Therapy, & Essential Oil Diffuser all into one adorable machine!
The Cradlewise Convertible Smart Crib combines a clean aesthetic with incredible functionality.
Why we love it: This stunning crib converts from a bassinet to crib (for up to 24 months of use), plus has a built-in baby monitor, a sound machine, and a room temperature sensor!
Dare we say the ubbi diaper pail is... cute?! Gasp!
Why we love it: Made from steel so that it doesn't absorb odor, this diaper pail comes in over 10 colors, needs no bags, and has a child lock to keep little ones out.
The Nanit is the most awarded, connected baby monitor and app on the market and we aren't surprised.
Why we love it: Nanit offers a floor stand or wall mount, has sensor-free breathing monitoring, sleep tracking, and analytics, and delivers clear 1080p HD video.
A good security blanket is hard to find, but this one is the O.G. for a reason!
Why we love it: Bamboo Little uses a cloudlike blend of bamboo fleece and trims it with the softest satin trim, plus it's built to last, so your little one can use it to soothe for years to come.
Looking to keep baby close? The mamaRoo Sleep Bassinet is the obvious choice.
Why we love it: This bassinet is adaptable to your changing baby's needs and boasts 5 parent-inspired motions, 5 speeds, and 4 white noise options. It's also easy to move, making it easy to keep baby nearby.
Playmats and activity mats aren't always cute and stylish... but this one is!
Why we love it: Everything from Crane Baby is gorgeous and well-made, but this Desert Sun Activity Mat creates the perfect place for lounging, playing, and tummy time! It's also machine washable, because... babies.
For the days when you don't need to pack your entire house, the Ayla Mini Bag is the diaper bag for you.
Why we love it: It's made from durable vegan leather, can be worn as a messenger bag or a backpack (hello, hands-free), has a removable and washable liner, pockets, AND comes in multiple colors. PLUS, Ayla sells the coolest compact, portable, and cordless vacuum that grabs everything from glitter to puffs.
Ergobaby has long been the leader in baby carriers and the Omni Dream baby carrier shows us why we've loved this brand for so long.
Why we love it: Ergobaby makes multiple carriers, but we love how soft the Omni Dream is. We also love that it's adjustable from newborn to toddler, can be used in any carry position, and it's comfortable for both moms and dads! *Featured Giveaway Partner*
Qdos heard that we wanted a baby gate that wasn't completely hideous and well, let's just say they understood the assignment.
Why we love it: The Crystal Designer Baby Gate has a see-through acrylic door, so it looks great in your home while still meeting all US and Canadian Safety Standards.
If there's one thing experienced parents will tell you that you need, it's a good baby bouncer! This one from Ergobaby has everything you need.
Why we love it: It's called Evolve for a reason! This bouncer grows with baby from day 1 through toddlerhood, with a special newborn insert designed by a pediatric orthopedist to provide additional support. It is lightweight and folds flat, making it perfect for moving with you from room to room. *Featured Giveaway Partner*
BOB Gear is our go-to for adventures from day one and with this travel system, you'll be ready to start getting fresh air together right away.
Why we love it: The Revolution Flex 3.0 travel system combines the rugged durability of the BOB Revolution Flex 3.0 jogging stroller with the trusted safety of the Britax B-Safe Gen2 infant car seat! The mountain bike suspension makes for a smooth ride and the six storage pockets make sure you can carry everything you need! *Featured Giveaway Partner*
A good catch-all, silicone bib makes for easy clean-up and fewer outfit changes—yes, please!
Why we love it: Made from 100% food-grade silicone, stain-resistant, and non-absorbent, this bib is a FIT4MOM must-have! *Featured Giveaway Partner*
The Senita Go With The Flow nursing bras are game-changers for new mamas.
Why we love it: they have quick-release clasps for easy nursing access and are both supportive enough to get you through your workout and comfortable enough to wear through your day-to-day.
Pop the Haakaa Ladybug Silicone Milk Collector inside your bra to collect let-down throughout the day and save every precious drop of your liquid gold!
Why we love it: The discreet, one-piece design is completely portable and stands upright on a flat surface, making collection easier than ever. No cords or batteries add to the ease of use and to be honest, we're taking all the life-hacks we can get!
ezpz has developed a pre-feeding set to help little ones develop their feeding, munching, biting, and chewing skills from 3 months and up!
Why we love it: EZPZ uses 100% food-grade silicone and each tool in the development set has a purpose (like building tone and strength of lips, tongue, cheeks, gumline, and jaw, and encouraging different speech sounds). The tiny pops mold allows you to make adorable, infant-sized sensory popsicles from breastmilk, formula, or smoothies!
The Stokke Tripp Trapp high chair is called "the chair that grows with the child" and when you look at all that it does, you'll see why!
Why we love it: This high chair comes in over 15 colors to match any aesthetic, but more importantly, it is depth and height adjustable (seat and footplate) and can be used with a newborn accessory, as a highchair with or without a tray, or as a chair.
Introducing food can be fun, but it also can be messy, stressful, and overwhelming. Insert: the ezpz First Foods Set!
Why we love it: This set provides the developmental tools you need for baby's first foods and drinks AND helps baby succeed with eating and drinking independence! Winning!
If you're going to be pumping, the Willow 3.0 Wearable Breast Pump is going to change. the. game. for you, Mama!
Why we love it: The Willow 3.0 is designed with a zero-gravity latch to give you 360° of leak-proof mobility—and smart, hospital-grade suction that adjusts to your body for optimal output! It's also the only breast pump on the market that has an Apple Watch-compatible app, allowing you to pause, adjust, and track with just a tap!
Finding the right bottle for your baby can be a challenge, but Emulait is making it just a little bit easier!
Why we love it: Breasts range in size and shape... shouldn't bottles, too? We love that these bottles "emulate" natural nipples, both in appearance and in compression. You can choose from multiple nipple colors and shapes, making these bottles totally customizable. They're the first of their kind and we're here for it!
Keep your little one close during meal time whether you're at home, traveling, or out at a restaurant with the Inglesina Fast Table Chair portable chair.
Why we love it: This portable chair is ultra-light, collapsible, and easy to carry. Plus it fits most types of tables with ease and is made without BPA, lead, or phthalates.
Slumberkins is on a mission to empower children to be caring, confident, and resilient with their thoughtful messaging and insanely soft stuffed animals and snugglers.
Why we love it: Besides the fact that they're literally the softest things on Earth, we love that each creature promotes things like mindfulness, connection, independence, confidence, and creativity.
The combo of silicone and wood of this teething rattle is the perfect juxtaposition of pretty and functional.
Why we love it: Loulou Lollipop's handmade products are tested in a government-accredited lab to meet and exceed safety standards, giving us peace of mind for a toy baby will surely chew on! We also love the six playful color combos.
Cuddle + Kind dolls are the type of stuffed animal you keep as an heirloom, not donate to your next yard sale. There are endless animals to choose from and each doll is handmade with love.
Why we love it: For every doll purchased, Cuddle + Kind donates 10 meals to children in need in North America and around the world. Plus, the dolls are fair trade, created by artisans in Peru for sustainable, fair trade wages.
Mushie is known for its practical and safe baby products, but is truly renowned for its aesthetically pleasing designs. This Newborn Gift Set is no exception.
Why we love it: This collection of Mushie favorites is the neutral mama's dream! We really love the unique pacifier case, the milestone cards, and that everything is made from food-grade silicone for easy clean up.
Believe it or not, this Fresh Frenzy elephant cuddle pillow is going to be your baby's new bestie!
Why we love it: oversized to be used as a stuffed animal or pillow, this soft and cuddly elephant looks equally cute as it is functional! Who doesn't want a soft, cuddly elephant pillow?
There's something nostalgic about a rocking horse, ya know? This one brings a whimsical spin on the classic: meet Plan Toy's Rocking Pegasus!
Why we love it: The clean design is made with your little one in mind (sustainably made without glue or chemicals) and features safety stops to prevent children from rocking too far forward or backward. We also love a good open-ended toy to encourage creativity.
This might look like an ordinary sleep sack, but don't let Ergobaby's On The Move Sleep Bag fool you!
Why we love it: You can tuck the foot holes up and in for sleep and effortlessly convert it into a walker bag to allow your little one to play and lounge without getting changed! We also love the 2-way, no-fuss zipper for easy changing when the time comes!
Girl mamas, this one is going to change the game for you! Little Poppy Co. is THE G.O.A.T. when it comes to hair bows and accessories.
Why we love it: Besides the fact that Little Poppy Co. has a zillion different patterns and styles, they also offer a monthly subscription service to eliminate all the guesswork!
Caden Lane is our go-to for all things soft, cozy, and (our fave) personalized. These zippered one-piece footies are next-level perfect for little ones.
Why we love it: Did you see we said "zipper"?! No one's got time for buttons or snaps, especially in the middle of the night or when that sweet little angel is crying. Plus, Caden Lane only uses the highest-quality bamboo, which makes their clothing soft-as-buttah.
We're suckers for a baby onesie that stands out from the crowd and the Bee and the Fox makes the best neutral, but adorable, designs.
Why we love it: We appreciate that these onesies are professionally screen-printed using natural colors and dyes, made from 100% cotton, and have options to match the whole fam! *Featured Giveaway Partner*
Babyiators started with classic baby sunglasses, but has evolved into a whole, adorable brand!
Why we love it: Made for parents, by parents, these sunnies provide UV protection for little eyes, are BPA-free, durable, and come in oh-so-many styles! Oh, and if your little one *does* manage to break or lose them, Babyiators will replace them for free (some conditions do apply).
Baby moccasins have been popular for years now and San Diego locals, BirdRock Baby, have really perfected the design!
Why we love it: These moccs are made with genuine leather, feature flexible soles to allow proper foot development, and have an elastic band around the ankle—aka they actually stay on baby's foot!
Is there anything cuter than a little kid in a tiny trucker hat? Hint: no. George Hats started with their iconic truckers, but now also makes swim hats and apparel!
Why we love it: George Hats truckers are UPF 50+, quick dry, soft and flexible, breathable, AND made in the USA! Plus, they come in multiple sizes and you can choose from neutrals, patterns, or corduroy.
Baby bath products can be hard to find; is it loaded with toxins? Is it going to irritate baby's skin? Luckily, Evereden is here to help! The Baby Deluxe Gift Set will set baby up for clean, nourished skin from day one!
Why we love it: These science-backed, non-toxic formulas feature naturally derived superfood ingredients to nourish and soothe delicate skin! Plus, they are fragrance-free and dermatologist-formulated.
Bath time doesn't have to break your back, Mama! This Lalo bathtime kit will be your savior.
Why we love it: From newborn baths to toddler playtime, this kit includes all you need. The tiny tub, knee and elbow savers (!!), and matching toy bin are our fave parts. *Featured Giveaway Partner*
Bath time is always more fun with bubbles—especially if it's Jack N’ Jill Blissful Bubbles bubble bath!
Why we love it: These bubbles aren't filled with junk! They are dermatologically tested and crafted to be mild and safe for littles. Oh, and each bottle comes with a super cute Bunny Bubble Wand! Caaauuuute!
Emdash's Signature Serum Trio targets fine lines, dark circles, and puffiness without the greasiness.. and... we all need it, like yesterday. The trio features their Vivid Protect Antioxidant Serum, Bright-CE Eye Serum, and Clear Reveal Resurfacing Serum.
Why we love it: Emdash products all are science-backed and clinical-grade, yet super gentle and safe to use during pregnancy and postpartum! *Featured Giveaway Partner*
Unsure where to start with the skincare journey? Try this ready-to-gift (or open yourself!) baby shower gift box of body care favorites for mom and baby from Motherlove. This epic box includes Pregnant Belly Salve, Sitz Bath Spray, Birth & Baby Oil, Diaper Balm, Everyday Baby Balm, and Nipple Cream.
Why we love it: Motherlove has over 30 years of experience creating trusted herbal remedies that help new moms navigate pregnancy, breastfeeding, and postpartum with confidence! They're women-owned and non-GMO, made with only USDA Certified Organic herbs, and Certified Cruelty-Free by Leaping Bunny.
Looking to treat stretch marks, scars, & loose skin? Dermaclara has you covered with silicone patches! These scientifically proven, 100% medical-grade silicone patches naturally boost and retain moisture to tighten fine lines and reduce wrinkles.
Why we love it: Dermaclara was founded and developed by a mama, so she knows firsthand the issues moms and women are trying to solve. These patches are hypoallergenic, pregnancy-safe, and reusable. Yep, each patch is reusable up to 30 times!
Whether you're using this for travel or simply to create a cozy sleep space, SlumberPod is the perfect solution for room-sharing. It's the first portable sleep nook of its kind.
Why we love it: it's breathable, machine washable, and most importantly, convenient! The SlumberPod blocks 90% of light while still allowing ventilation.
For snacking on the go, hungry breastfeeding mamas, or when you're simply trapped under a sleeping baby and STARVING (we've all been there), That's it. snacks are perfect!
Why we love it: All of That's it. products transparently contain no artificial flavors, colors, or sugar alcohols—plus, they're free from the top 12 allergens, making them a safe option no matter where you're snacking. *Featured Giveaway Partner*
A portable sound machine is great for the car, stroller, or travel. The Yogasleep Hushh is our go-to for white noise on the go!
Why we love it: Yogasleep has perfected this product with features like a soft LED night light, flexible clip, and child-safe locks to ensure it doesn't accidentally get turned off and wake your little one up!
SCOUT Bags was founded by a mom—and we can totally tell in the best way possible! This brand will be your go-to for travel, organization, and all the things.
Why we love it: Scout bags are lightweight, yet incredibly versatile. They wipe clean, fold flat, and come in tons of patterns. This Pocket Rocket tote has pockets for EVERYTHING! *Featured Giveaway Partner*
A must-have for the outdoorsy Mama: this Aquani Anti-UV Tent and Pool from Baby Moov is too cool (no pun intended)!
Why we love it: This outdoor tent converts to a paddling pool and/or ball pit for entertaining and keeping your little one cool in the sun. Plus, it offers 50+ UPF protection and includes a removable mosquito net.
The GoBe Kids original Snack Spinner is a sustainable, spill-resistant snack container that keeps messes at bay and little ones smiling!
Why we love it: with the press of a button, kids independently spin from one snack to the next. It’s perfect for on-the-go (eh-hem FIT4MOM classes) or at the dining table. *Featured Giveaway Partner*
Didn't know you needed a tiny folding chair, did you? Neither did we, until we tried the Summer Infant Pop 'N Sit Portable Booster!
Why we love it: It comes in 7 colors and includes a removable tray, innovative pop-and-fold set-up, and over-the-shoulder carrying bag. Perfect for the beach, pool, park, or playdate!
You'll feel like a true VIP (Very Important Prego) with Prego Expo! Each signature VIP SWAG Bag is filled with FULL-SIZE goodies for both mom and baby. From bottles, wipes, and swaddles to feeding kits, lotions, vitamins and so much more!
Why we love it: The Prego Expo is the nation’s largest event series for new and expectant parents. Parents know they can trust Prego Expo's recommendations and we truly value that! *Featured Giveaway Partner*
ThirdLove uses the description "crush your goals, not your girls" for the Kinetic Impact Sports Bra and UMM... WE LOVE IT. They are passionate about finding the perfect fit for their bras and since no one loves a uni-boob, we appreciate their commitment.
Why we love it: This sports bra is designed for total support with wireless, built-in cups, adjustable tagless back closure, and 2 in 1 styling. It's also sized by cup size, so there's a fit for all the moms. *Featured Giveaway Partner*
Yogis know that Beyond Yoga values producing high-quality items that last, but did you know they make maternity wear? We're loving the Spacedye Grow in Comfort maternity jumpsuit for pregnancy and beyond.
Why we love it: Well... look at it! It's the jumpsuit of your dreams, Mama. Featherweight on top attached to a Spacedye pant; AKA your two favorite fabrics together in an irresistibly soft, all-in-one maternity outfit. AND it has added pockets to make it extra cozy!
The Mama crew neck sweatshirt is perfect for the Mama who loves being able to move comfortably but also wants to stay on trend.
Why we love it: This extremely soft pullover is the perfect everyday neutral! Mama will feel like she's wrapped in a cozy hug when she's in this one. *Featured Giveaway Partner*
You know what every expecting mama needs and doesn't even know it? A FIT4MOM membership! FIT4BABY is our 6-week prenatal program that prepares you both mentally and physically for childbirth and motherhood, all while connecting you with some amazing like-minded women.
Why we love it: FIT4MOM supports mothers through all ages and stages of motherhood. After baby is born? Mama can continue to build amazing bonds with baby and other mothers in our Stroller Strides and Stroller Barre classes! *Featured Giveaway Partner*
The shirt that sold out in less than 24 hours, so we made it again... in TWO colors! This Mama tee is a staple in our closets.
Why we love it: This tee is your super soft, wear everyday basic. We love the natural colors and that you can rock your favorite title while chasing your littles. *Featured Giveaway Partner*
Bao Bei is mama-owned, so when we stumbled on their Soothe & Support Postpartum Kit, we knew it would be good. The kit includes a peri bottle, postpartum ice packs, a multi-pack of Rael organic disposable undergarments, and Bao Bei Bloomers plus their zero-waste scrunchies made from remnant bloomer fabric! Love a good, sustainable moment.
Why we love it: This kit covers the 4 c's in postpartum recovery needs: clean, cool, collect, and core. The Postpartum Kit provides a curated kit with essentials for birth recovery, whether you have a vaginal or c-section birth! #allthemoms
Well, that settles that... *adds to cart* ... looks like your registry shopping is all set! But just in case... maybe save this list and mark your calendar to enter to win. After all, one lucky mama is going to be showered with goodness. Don't miss out, Mama!