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Delivering the Wisdom of Nature… with gratitude

New Chapter’s mission has been the same since we began in 1982—to Deliver the Wisdom of Nature through our unique whole-food approach to vitamins and supplements. New Chapter® goes to great lengths to bring you Earth’s perfect ingredients for holistic health. Our intention is always to nourish body and soul with the healing intelligence of pure whole foods and herbs.

Committed to Sustainability

Our concern for the planet is expressed through our every act of business, whether big or small. Sustainability begins with intention—and from the start, our intention has been to produce the most conscious product possible.

Sourcing Earth’s Perfect Ingredients for Holistic Health

Learn some of our sourcing stories, where high quality ingredients intersect with social responsibility.